India
possesses the world’s second largest pool of English proficient
resources in information technology, engineering, medical and financial
services. Building on these abundant human resources, the Indian BPO/KPO
industry, has expanded rapidly over the last decade. Despite the
availability of talent, HR managers in KPO companies still face various
challenges such as talent crunch, need for continuous training, high
intellectual drainage, pay parity issues, etc. Having worked in the
manufacturing industry, IT and Telecom industry for years, I had to find
ways to tackle these daunting challenges during my early days of KPO
experience.
A
typical HR life cycle starts from identifying a position, filling the
position, managing the compensation of employee, training the employee,
apprising the employee and managing the exit while doing so some of
challenges which HR face in KPO is :
Converting service level agreement into KRA/KPI:
KPO
organization are committed to delivering work with utmost quality, and
within tight deadlines, and considerable challenge HR face is how to
convert the service level agreement in to KRA/KPI, the situation also
aggregates when each individual is working for multiple clients across
industry verticals, and the challenge HR faces is how employees
performance can be assessed scientifically with no subjectivity
involved.
Learning and Development:
Trainings
are focused mainly on improving the Quality of workforce since the
contribution of each employee reflects in the final product. Training
programme like English Writing, Email Writing and Telephone etiquette,
Introductory programme in cultural sensitivity is the norm for many of
the KPO's, apart from this management some time sponsor or encourage
employees to take higher educational certifications like e-MBA,
Chartered Financial Analyst (CFA) and Association of Investment
Management Research (AIMR) programmes are encouraged for high potential
employees.
Challenge
for HR is to design the customized training modules and the challenge
are when training programme has to designed for specific projects like
if any financial project for a particular country is taken then employee
needs to know the laws of that country.
Knowledge Management
Employees
are intellectual assets of any KPO. When employees exit, intellectual
asset of the organization diminishes causing high intellectual drainage,
now the Challenge of HR is how the tacit knowledge of the employee is
captured and creating infrastructure for capturing the tacit knowledge.
Managing Stress of Workforce:
Stress
of the workforce is something, which cannot be ignored by the HR, and
today it is rampant in any industry, and KPO is not left out from that,
today employees has to deal it with effectively but stress arising from
monotonous and repetitive nature of job is a challenge not only for HR
but employee itself. This can be addressed by initiating HR programmes
like mediation/Yoga course from Art of living, arranging recreational
activities periodically.
Working in Different Time Zones:
Employees
need to work on different time Zone, and these sometime impacts their
health, and over all well-being of the employee. This situation put HR
in the challenging task of ensuring the security and safe being of
female employees.
Instilling Integrity as Value System in Employees:
KPO
requires a higher level of data confidentiality and data security; the
challenge of HR is not policing the employee but having a watchful eye
and challenge of bringing relevant HR policies and periodically
sensitizing employees and project invisibly integrity as a value system.
Maintaining Internal Parity in Compensation:
In
KPO there is crunch for talent and most of the time its war for the
talent, KPO is a specialized field, and requirements will also be
typical, now the biggest challenge is getting the right talent and
paying him, but maintaining pay parity is a challenge since every year
the cost of talent available in the open market is increasing.
Maintaining pay parity is critical in KPO since employee morale has to
be maintained
Talent Acquisition and HR Brand Equity
India
is the second largest pool of English proficient resources in
Information Technology Engineers, doctors, Managers but still we face
the talent crunch since many of the qualified candidates have
reservations about considering KPO as a career.
India
is a diverse country and talent is widespread across the country, and
many of time after many rounds of interviews and offer negotiations
candidates backup at the last moment, citing relocation issues since
India is a country where we would like to be near with family and
friends. The Talent is not uniformly distributed across; sometimes it
becomes a challenge for HR to scout talent.
Unlike
other industries in KPO recruitment is complex focused on multiple
round of interviews focusing on a different aspect of evaluation like
domain expertise, analytical and data mining skillset, conceptual
knowledge, verbal and written communication skills in alignment towards
domain expertise and evaluating on softer skill set like working in the
Team and working under pressure, Challenge for HR is to balance – a)
Aspiration of candidate, organization and cultural fitment.
For
maintaining this HR need to act as a consultative needs analyst for the
candidate and organizations rather than acting like a sales person who
sells the Job description to the gullible candidates.
Instantaneous
KPO
employees are knowledge workers, so they expect a quick response to
their queries and issues, and sometimes it becomes a challenge for HR
since many of the time request comes regarding infrastructure and new
policy related which immediate response HR might not be able to give.
The HR challenge also lies in creating HR Brand equity and improving employee’s perception of HR as a credible business partner.
Retention Management:
Attrition
is another challenge faced by HR professionals. Attrition kills the
productivity and at the same time destroys the morale of the employees.
Challenge for HR is to control the attrition of high performance
employees who are rated at 4 and 5 in the appraisal cycle and
identifying high potential employees who are rated at 3 in appraisal
cycle. Grooming them through assigning a suitable mentor and
implementing succession management with clear differentiating with
replacement management, in succession management employees should let
know whom he or she will be replacing, and a coach/mentor should be
assigned, and a periodic evaluation and assessment to be done.
Job Rotation :
KPO
is a highly specialized field, and it is exceedingly difficult to
provide job rotation to employee unlike in other industries. Challenge
is how best HR can do the job sculpting and provides job rotation to
employees.
Career Path :
Employee
is recruited for a particular project but by the time employee joins,
due to business reasons client withdraw the project, and at that time
biggest challenge for HR is to manage the disappointment, frustration of
the employee and same do apply when suddenly client withdraw the
running projects and employees are left out with no work.
This
is a challenging situation of HR and HR should try to fix how best the
talent can be utilized and reallocation of resources based on skill set.
Challenge
for HR is to interact with the senior management and create a clear
career path for employees, and in a graphical way it should be explained
to employees, and they should be made aware what career path they can
join.
HR
need to design retention programmes like work oriented learning and
development programs, judicial approval of working from Home, providing
an opportunity to employees for global exposure, Flexi timings and
creating a challenging job profile in alignment to each individual
employees aspiration. Reward and recognizing employee’s contribution.
Final Thoughts:
All
well and said crucial Challenge for HR is proactively identifying what
is the need of the employees and providing them without their asking.
Characteristics
of the work force is changing, and employers has to foresee and see
employees as growth drivers of the company and give them respect for
their contribution, and opportunity to self-discover their strength,
which they can offer to employers, and this is the biggest challenge for
HR to help the employee self-discover his or her new strengths in the
workplace and identifying this and providing an opportunity to work on
newly discovered strengths.
thank sir
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